Factors affecting consumer adoption of mobile apps in NCR : a qualitative study
Neerja Arora, Garima Malik, Deepak Chawla
| Year of publication: |
2020
|
|---|---|
| Authors: | Arora, Neerja ; Malik, Garima ; Chawla, Deepak |
| Subject: | Qualitative research | mobile applications | factors for adoption | Gen X | Gen Y | social influence | content analysis | innovativeness | uniqueness | competitiveness | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application | Innovationsakzeptanz | Innovation adoption | Qualitative Methode | Qualitative method | Mobilkommunikation | Mobile communications | Innovationsdiffusion | Innovation diffusion |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972150919876748 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012211023