Factors affecting consumers' intention towards purchasing halal food in South Africa : a structural equation modelling
Year of publication: |
2019
|
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Authors: | Bashir, Abdalla M. ; Bayat, Abdullah ; Olutuase, Samuel Oladipo ; Bin Abdul Latiff, Zul Ariff |
Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 25.2019, 1, p. 26-48
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Subject: | Buying behaviour | Halal awareness | Halal food products | Intention | South Africa | TPB | Südafrika | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Food | Islam | Strukturgleichungsmodell | Structural equation model | Ernährungsindustrie | Food industry | Verbrauchereinstellung | Consumer attitudes |
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