Factors affecting customer switching behaviour in the mobile phone market : the case of Egypt
Riyad Eid
| Year of publication: |
2013
|
|---|---|
| Authors: | Eid, Riyad |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 8.2013, 3, p. 337-354
|
| Subject: | consumer switching behaviour | Egypt | mobile industry | Ägypten | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone | Mobilkommunikation | Mobile communications | Wechselverhalten | Switching behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010200388