Factors affecting Gen Z customers' satisfaction with sales promotions of Vietnam e-commerce platforms
Year of publication: |
2022
|
---|---|
Authors: | Dao Cam Thuy ; Nguyen Thi Lien Huong ; My, Dang Pham Y. |
Published in: |
VNU journal of economics and business. - Ha Noi, Vietnam : VNU, ISSN 2734-9861, ZDB-ID 3122236-5. - Vol. 2.2022, 4, p. 83-94
|
Subject: | Customer satisfaction | e-commerce | Generation Z | sales promotion | Vietnam | Viet Nam | Kundenzufriedenheit | Verkaufsförderung | Sales promotion | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour |
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