Factors affecting intent to use consumer generic tests : a revised technology acceptance model

Genetic testing offers disease diagnosis and other information based on geneticmaterial provided by an individual. Direct to consumer genetic tests bypass clinicianadministeredtests in favour of direct sales and usage by consumers. The relativenewness of consumer genetic testing to the South African market provides anopportunity for understanding the factors that would drive adoption of these products.An established technology acceptance model was enriched with factors important toclinical genetic testing and individual innovativeness. The model was tested through anonline questionnaire with a nonprobability sample of 109 individuals. Factors includingperformance expectancy, social influence and discrimination concerns, were found toexhibit significant influence on consumers behavioural intention to use consumergenetic tests. These findings provide a theoretical framework of individuals attributesof importance for marketing and sales of consumer genetic tests. Copyright © 2010, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria Please cite as follows: Johnson, R 2010, Factors affecting intent to use consumer generic tests : a revised technology acceptance model, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-04172011-163042/> F11/209/ag