Factors affecting mobile coupon acceptance through smartphone app
K.A. Asraar Ahmed, V.S. Damodharan, S. Kumaraperumal
| Year of publication: |
2024
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|---|---|
| Authors: | Ahmed, K. A. Asraar ; Damodharan, V. S. ; Kumaraperumal, S. |
| Published in: |
International journal of business information systems : IJBIS. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1746-0980, ZDB-ID 2436031-4. - Vol. 46.2024, 1, p. 140-164
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| Subject: | AMOS | India | mobile apps | mobile coupons | SEM | smartphone | structural equation modelling | UTAUT2 | Mobiltelefon | Mobile phone | Mobile Anwendung | Mobile application | Indien | Mobilkommunikation | Mobile communications | Kundenbindungsprogramm | Loyalty program | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIS.2024.138557 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015061828