Factors affecting smartphone brand switching behavior in Kathmandu valley
Radha Kumari and Laxmi Kumar Sah
| Year of publication: |
2022
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|---|---|
| Authors: | Kumari, Radha ; Sah, Laxmi Kumar |
| Published in: |
Nepalese journal of economics : a publication of Uniglobe College. - Kathmandu, Nepal : Uniglobe College, ISSN 2565-5027, ZDB-ID 2982398-5. - Vol. 6.2022, 3, p. 82-95
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| Subject: | Price | product features | brand image | product quality | service quality | customer satisfaction and brand switching behavior | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Markenimage | Brand image | Produktqualität | Product quality | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Mobiltelefon | Mobile phone | Wechselverhalten | Switching behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013449196