Factors affecting the adoption of e-marketing by decision makers in SMEs : evidence from Jordan
Mohammad Kasem Alrousan, Ahmad Samed Al-Adwan, Amro Al-Madadha, Mohammad Hamdi Al Khasawneh
| Year of publication: |
2020
|
|---|---|
| Authors: | Alrousan, Mohammad Kasem ; Al-Adwan, Ahmad Samed ; Al-Madadha, Amro ; Al Khasawneh, Mohammad Hamdi |
| Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 16.2020, 1, p. 1-27
|
| Subject: | Diffusion of Innovation | E-Marketing Adoption | Jordan | SMEs | Technology-Organization-Environment | Jordanien | KMU | SME | Innovationsdiffusion | Innovation diffusion | Online-Marketing | Internet marketing | Innovationsakzeptanz | Innovation adoption | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJEBR.2020010101 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012212746