Factors affecting the adoption of entertainment mobile applications in Iran : an integrated framework
Sina Baghbaniyazdi, Amir Ekhlassi, Kamal Sakhdari
| Year of publication: |
October-December 2016
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| Authors: | Baghbaniyazdi, Sina ; Ekhlassi, Amir ; Sakhdari, Kamal |
| Published in: |
Journal of global information management : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1062-7375, ZDB-ID 1422307-7. - Vol. 24.2016, 4, p. 67-79
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| Subject: | Electronic Commerce | Interative Decision Aids | Message Grouping Online Review | System Restrictiveness | System Usage | E-commerce | Iran | Innovationsakzeptanz | Innovation adoption | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application | Virales Marketing | Viral marketing |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/JGIM.2016100104 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011623537