Factors affecting the study of important marketing issues : implications and recommendations
Year of publication: |
2021
|
---|---|
Authors: | Kohli, Ajay Kumar ; Haenlein, Michael |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 38.2021, 1, p. 1-11
|
Subject: | Academic research | Impact | Marketing academia | Marketing domain | Marketing science | Marketing thought | Marketing | Marketingtheorie | Marketing theory |
-
The study of important marketing issues : reflections
Stremersch, Stefan, (2021)
-
From academic research to marketing practice : some further thoughts
Roberts, John H., (2014)
-
Hope for a stronger discipline of marketing
Peterson, Mark, (2021)
- More ...
-
The study of important marketing issues in an evolving field
Wierenga, Berend, (2021)
-
Factors affecting the study of important marketing issues : additional thoughts and clarifications
Kohli, Ajay Kumar, (2021)
-
Tuli, Kapil R., (2010)
- More ...