Factors affecting the urge of impulsive buying on social commerce Instagram
Elvina Susanti Sihombing, Indra Budi, Qorib Munajat
| Year of publication: |
2020
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|---|---|
| Authors: | Sihombing, Elvina Susanti ; Budi, Indra ; Munajat, Qorib |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 14.2020, 3, p. 236-257
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| Subject: | impulsive buying | Instagram | PLS-SEM | social commerce | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2020.108716 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012284807