Factors driving the purchase of mobile phone top-ups services on social commerce based on a modified UTAUT theory
Yijun Liu, Isaac Kofi Mensah, Ziyang Fang, Deborah Simon Mwakapesa
| Year of publication: |
2022
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| Authors: | Liu, Yijun ; Mensah, Isaac Kofi ; Fang, Ziyang ; Mwakapesa, Deborah Simon |
| Published in: |
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1935-5696, ZDB-ID 2498766-9. - Vol. 14.2022, 1, Art.-No. 84, p. 1-21
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| Subject: | China | E-Commerce | Mobile Phone Top-Up Services | Purchase Intentions | Social Commerce | UTAUT | WeChat | Mobiltelefon | Mobile phone | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Mobile Business | Mobile business |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJISSS.302884 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014310457