Factors driving website success - the key role of Internet customisation and the influence of website design qualtity and Internet marketing strategy
Wei-Shang Fan and Ming-Chun Tsai
| Year of publication: |
2010
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|---|---|
| Authors: | Fan, Wei-shang ; Tsai, Ming-chun |
| Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 21.2010, 11/12, p. 1141-1159
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| Subject: | Website | Erfolgsfaktor | Success factor | Internet | Marketingmanagement | Marketing management | Online-Handel | Online retailing | Strukturgleichungsmodell | Structural equation model | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008824908