Factors facilitating and impeding the development of export market-oriented behavior : a study of Hong Kong manufacturing exporters
Year of publication: |
2009
|
---|---|
Authors: | Cadogan, John W. ; Cui, Charles C. ; Morgan, Robert E. ; Story, Vicky M. |
Published in: |
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought. - Los Angeles [u.a.] : Sage. - 2009, p. 326-350
|
Subject: | Exportwirtschaft | Export sector | Markteintritt | Market entry | Hongkong | Hong Kong | China |
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