Factors influencing actual usage of fitness tracking devices : empirical evidence from the UTAUT model
Anubha Mishra, Lori Baker-Eveleth, Prachi Gala and Julia Stachofsky
| Year of publication: |
2023
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|---|---|
| Authors: | Mishra, Anubha ; Baker-Eveleth, Lori ; Gala, Prachi ; Stachofsky, Julia |
| Published in: |
Health marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1545-0864, ZDB-ID 2068500-2. - Vol. 40.2023, 1, p. 19-38
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| Subject: | actual usage | data accuracy | Fitness tracking devices | privacy | quantified self | social influence | UTAUT | Konsumentenverhalten | Consumer behaviour | Datenschutz | Data protection | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07359683.2021.1994170 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014294999