Factors influencing consumer's decision making towards selecting credit cards : an exploratory study
Md. Nur Alam Siddik, Sajal Kabiraj
| Year of publication: |
2018
|
|---|---|
| Authors: | Siddik, Md. Nur Alam ; Kabiraj, Sajal |
| Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 16.2018, 3, p. 372-387
|
| Subject: | consumers' decision making | product-specifics variables | brand | demographic factors | Thailand | Konsumentenverhalten | Consumer behaviour | Kreditkarte | Credit card | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011955938