Factors influencing consumers' purchase decision-making in O2O business model : evidence from consumers' overall evaluation
Chong Wang, Yanqing Wang, Jixiao Wang, Jiuling Xiao, Jian Liu
| Year of publication: |
2021
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|---|---|
| Authors: | Wang, Chong ; Wang, Yanqing ; Wang, Jixiao ; Xiao, Jiuling ; Liu, Jian |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 61.2021, p. 1-9
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| Subject: | Coordination | Evaluation index | Influencing factor | Online to offline (O2O) | Overall evaluation | Social network analysis (SNA) | Konsumentenverhalten | Consumer behaviour | Bewertung | Evaluation | Geschäftsmodell | Business model | Soziales Netzwerk | Social network | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102565 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012581904