Factors influencing olive oil brand choice in Spain : an empirical analysis using scanner data
Year of publication: |
2009
|
---|---|
Authors: | Gázquez-Abad, Juan C. ; Sánchez-Pérez, Manuel |
Published in: |
Agribusiness : an internat. journal. - Hoboken, NJ : Wiley, ISSN 0742-4477, ZDB-ID 743656-7. - Vol. 25.2009, 1, p. 36-55
|
Subject: | Olivenöl | Olive oil | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Spanien | Spain |
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