Factors influencing the adoption of mobile services consumers' preferences using analytic hierarchy process
Year of publication: |
2011
|
---|---|
Authors: | Nikou, Shahrokh ; Mezei, Jozsef ; Bouwman, Harry ; Liu, Yong |
Publisher: |
Calgary : International Telecommunications Society (ITS) |
Subject: | Adoption | AHP | Mobile Value Services | Consumer's Preferences |
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