Factors influencing youngsters' consumption behavior on high-end cosmetics in China
Year of publication: |
2021
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Authors: | Bhumiphat Gilitwala ; Nag, Amit Kumar |
Published in: |
Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4645, ZDB-ID 2929132-X. - Vol. 8.2021, 1, p. 443-450
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Subject: | Consumers' Attitude | Purchase Intention | Brand Awareness | Consumers Involvement | Perceived Quality | Subjective Norm | Perceived Value | Word-of-Mouth | Konsumentenverhalten | Consumer behaviour | China | Markenimage | Brand image | Virales Marketing | Viral marketing | Kosmetik | Cosmetics |
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