Factors propelling the adoption of internet banking : the role of e-customer service, website design, brand image and customer satisfaction
Year of publication: |
2020
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Authors: | Rahi, Samar ; Mazuri Abd Ghani ; Abdul Hafaz Ngah |
Published in: |
International journal of business information systems : IJBIS. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1746-0980, ZDB-ID 2436031-4. - Vol. 33.2020, 4, p. 549-569
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Subject: | brand image | consumer satisfaction | mediation | e-customer service | internet banking | website design | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Website | Electronic Banking | Electronic banking | Kundenzufriedenheit | Customer satisfaction | Internet | Beziehungsmarketing | Relationship marketing |
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