Factors that impact customer loyalty in the investment banking industry
Juan M. Dempere
| Year of publication: |
2011
|
|---|---|
| Authors: | Dempere, Juan M. |
| Published in: |
Review of business : interdisciplinary journal on risk and society. - New York, NY, ISSN 0034-6454, ZDB-ID 634068-4. - Vol. 31.2010/11, 2, p. 51-68
|
| Subject: | Bank | USA | United States | Investmentbank | Investment bank | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009301086