Factors that influence consumer loyalty of services acquired via the internet in Mexico
Berenice Juárez-Lóopez, Grace Aileen Ruiz-Santoyo
Year of publication: |
2019
|
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Authors: | Juárez-Lóopez, Berenice ; Ruiz-Santoyo, Grace Aileen |
Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 17.2019, 4, p. 16-29
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Subject: | Consumer | E-Services | Fulfillment | Loyalty | Mexico | Privacy | Satisfaction | Structural Equations Model | Mexiko | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Internet | Strukturgleichungsmodell | Structural equation model | Electronic Commerce | E-commerce | Datenschutz | Data protection | Dienstleistungsqualität | Service quality |
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