Factors that Influence the Acceptance of Artificial Intelligence Technology by the Consumer

In the age of technology and its rapid development, Artificial Intelligence (AI) has witnessed a rapid growth. Most of the websites we use and applications and products rely on AI whether the consumer is aware of it or not. Due to the tremendous growth in technology usage, several theories have been developed on the acceptance of a given technology. This covers e-commerce e-learning, hospitality and many others. This paper is a literature review of technology acceptance models from one side, and consumer behavior and acceptance taking into account cognition and feelings, reaching a model that includes self-identity and free-will as part of the human factor that may influence consumer acceptance of artificial intelligence in mobile smart phones and service robots