Factors that Motivate the Mobile Phone Users to Switch from 2G to 3G Technologies in Karachi

In this study, the researchers have tried to investigate the motivational factors that lead to change their mind to switch from 2G to 3G technologies (Mobile Telecommunication Technology) in Karachi. The main objective of this research is to find out the motivational factors that lead to change their mind to switch from 2G to 3G technologies in Karachi and the research question of the study is also addresses the factors that motivate the mobile phone users to switch 3G technology. The study was originated by taking some previous literatures and tried to find out the research gap. This subject was never studied in Karachi context and this was the main purpose of this research to identify the major gaps of undertaken subject in Pakistan’s context. Quantitative research approach was used with 219 sample of respondents participated in the study. Data was collected from the university going students of the Karachi. Reliability was tested through reliability test, which shows 79.8%, so, it shows the sample data is reliable. This reliability allowed us to further analyze the data, Chi square test was applied on collected sample. The findings of the study showed that respondents and 3G technology users are not likely to be adopting this technology in Karachi context