Failure to maintain customers : antecedents and consequences of service downgrades
Liming Lin, Zhaoyang Guo and Chenxi Zhou
| Year of publication: |
2023
|
|---|---|
| Authors: | Lin, Liming ; Guo, Zhaoyang ; Zhou, Chenxi |
| Subject: | Customer retention | Service downgrade | Service modification | Tiered pricing | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Kundenservice | Customer service | Dienstleistungssektor | Service industry | Dienstleistung | Services |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSTP-03-2022-0057 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014302342