"Faking brands" : consumer responses to counterfeiting
Year of publication: |
2013
|
---|---|
Authors: | Hamelin, Nicolas ; Nwankwo, Sonny ; El Hadouchi, Rachad |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 12.2013, 3, p. 159-170
|
Subject: | Produktpiraterie | Product counterfeiting | Immaterialgüterrechte | Intellectual property rights | Konsumentenverhalten | Consumer behaviour | Staatliche Einflussnahme | State intervention | MENA-Staaten | MENA countries |
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