Extent:
450 S
Ill., graph. Darst
Series:
Schriften zum Marketing. - Berlin : Duncker & Humblot, ISSN 0343-5970, ZDB-ID 1925635. - Vol. 15
Type of publication: Book / Working Paper
Type of publication (narrower categories): Fallstudie
Language: German
Notes:
Literaturverz. S. [448] - 450
ISBN: 3428053923
Classification: Marketing
Source: