Fan engagement behavior : validation of a theory-based scale
Masayuki Yoshida, Rui Biscaia, Sebastian Uhrich, Brian S. Gordon, Marcel Huettermann, Makoto Nakazawa
| Year of publication: |
2023
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|---|---|
| Authors: | Yoshida, Masayuki ; Biscaia, Rui ; Uhrich, Sebastian ; Gordon, Brian S. ; Huettermann, Marcel ; Nakazawa, Makoto |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 38.2023, 2, p. 133-150
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| Subject: | customer engagement | customer engagement behavior | spectator sport | scale development | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Social Web | Social web | Virales Marketing | Viral marketing | Sport | Sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1123/jsm.2023-0075 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014487033