Fanocracy : turning fans into customers and customers into fans
Year of publication: |
[2020]
|
---|---|
Authors: | Scott, David Meerman ; Scott, Reiko |
Other Persons: | Robbins, Anthony (preface) |
Publisher: |
[New York, New York] : Portfolio/Penguin |
Subject: | Kundenbindung | Customer retention | Emotionale Werbung | Emotional branding | Social Web | Social web | Beziehungsmarketing | Relationship marketing |
Description of contents: | Table of Contents [gbv.de] |
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Ozuem, Wilson, (2022)
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Determinants of customer loyalty for social networking sites
Gu, Rui, (2010)
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Popp, Bastian, (2011)
- More ...
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Money : master the game ; 7 simple steps to financial freedom
Robbins, Anthony, (2014)
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Hopping over the rabbit hole : how entrepreneurs turn failure into success
Scaramucci, Anthony, (2016)
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Robbins, Anthony, (2024)
- More ...