Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
David M. Woisetschläger; Vanessa J. Haselhoff; Christof Backhaus
| Year of publication: |
2014
|
|---|---|
| Authors: | Woisetschläger, David ; Haselhoff, Vanessa ; Backhaus, Christof |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 7/8, p. 1487-1510
|
| Subject: | Sport | Consumer Behaviour | Communications | Sponsorship | Consumer resistance | Naming rights | Konsumentenverhalten | Consumer behaviour | Sponsoring | Sportstätte | Sports facilities | Sportmarketing | Sports marketing | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010414751