Fashion and the metaverse : clarifying the domain and establishing a research agenda
Hyejune Park, Rachel Esther Lim
| Year of publication: |
2023
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|---|---|
| Authors: | Park, Hyejune ; Lim, Rachel Esther |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 74.2023, p. 1-12
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| Subject: | Metaverse | Fashion branding strategies | Brand equity | Brand experience | Avatars | NFTs | Gaming platforms | Virtual branded worlds | Immersive technologies | Mode | Fashion | Markenführung | Brand management | Virtuelle Realität | Virtual reality | Markenimage | Brand image | Social Web | Social web | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103413 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014363978