Fashion market segmentation using Facebook : an empirical approach
Sanjay Mohapatra, Satya Shankar Banerjee
| Year of publication: |
2023
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|---|---|
| Authors: | Mohapatra, Sanjay ; Banerjee, Satya Shankar |
| Published in: |
International journal of enterprise network management : IJENM. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1748-1260, ZDB-ID 2251613-X. - Vol. 14.2023, 4, p. 348-369
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| Subject: | cluster analysis | Facebook | hierarchical clustering | k-means clustering | market segmentation | social media | Social Web | Social web | Marktsegmentierung | Market segmentation | Clusteranalyse | Cluster analysis | Online-Marketing | Internet marketing | Mode | Fashion | Marketingmanagement | Marketing management | Regionales Cluster | Regional cluster |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJENM.2023.134579 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014433600