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FCC policy on CB radio: Impact on consumer decision making

A consumer decision making model was created and tested in research sponsored by the Federal Communications Commission. The FCC was considering a series of policy changes with regard to equipment and rules of operation. Discriminant and regression statistical results were combined into a simulation model which projected the impact of the proposed policy changes.
Year of publication:
1982
Authors: Burger, Philip C. ; Venkatesh, Alladi
Published in:
Telecommunications Policy. - Elsevier, ISSN 0308-5961. - Vol. 6.1982, 1, p. 62-66
Publisher: Elsevier
Subject: CB radio Consumers Modelling
Type of publication: Article
Source:
Persistent link: https://www.econbiz.de/10009192583
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