Feature fit : the role of congruence and complementarity when adding versus deleting features from products
Valentin Gattol, Maria Sääksjärvi, Tripat Gill and Jan Schoormans
| Year of publication: |
2016
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|---|---|
| Authors: | Gattol, Valentin ; Sääksjärvi, Maria ; Gill, Tripat ; Schoormans, Jan P. L. |
| Published in: |
European journal of innovation management : EJIM. - Bingley : Emerald, ISSN 1460-1060, ZDB-ID 1465304-7. - Vol. 19.2016, 4, p. 589-607
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| Subject: | Marketing | New product development | Congruence vs complementarity | Feature addition vs deletion | Feature fit | Hedonic vs utilitarian | Produktentwicklung | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJIM-08-2015-0069 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011603611