FEATURES - Men and Women Online: What Makes Them Click? - Get to know your audience before developing an e-commerce strategy.
| Year of publication: |
2001
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|---|---|
| Authors: | Smith, Scott M. ; Whitlark, David B. |
| Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 13.2001, 2, p. 20-25
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