Features - The Most Valuable Resource -- Measuring and Managing Intellectual Capital - Valuing companies in the New Economy where customer loyalty, organizational culture, and brand equity count more than the physical plant presents unique challenges to accountants and financial managers. Some firms are beginning to evolve solutions
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|Authors:||Barsky, Noah P. ; Marchant, Garry|
Strategic finance : leadership strategies in accountants and financial professionals. - Montvale, NJ : Institute of Management Accountants, ISSN 0025-1690, ZDB-ID 14706659. - Vol. 81.2000, 8, p. 58-62
Barsky, Noah P., (2012)
Anderson, Urton, (1994)
Marchant, Garry, (1993)
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