Features - The Role of ABM in Measuring Customer Value -- Part 2 - To measure a customer's lifetime value, managers must measure costs across four dimensions -- Cost to acquire, cost to provide, cost to serve, and cost to retain. Activity-based management (ABM) can be used to measure these costs, which may not be readily visible in financial systems.
|Year of Publication:||
|Contributors:||Ness, Joseph A.; Schroeck, Michael J.; Letendre, Rick A.; Douglas, Willmar J.|
|Type of Publication:||Article|
|Title record from database:|| OLC-SSG Economic Sciences|
|Availability:||More access options|
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