Features - What Are We Worth? - A method called the "Consumer Value Measurement Framework" has been devised by PricewaterhouseCoopers consultants to analyze marketing costs and link them to value creation
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|Authors:||Vriend, G.K.De ; Heide, P.A.Von Der ; Steigstra, J.C.|
Strategic finance : leadership strategies in accountants and financial professionals. - Montvale, NJ : Institute of Management Accountants, ISSN 0025-1690, ZDB-ID 14706659. - Vol. 81.2000, 9, p. 56-63
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