Feeling Superior: The Impact of Loyalty Program Structure on Consumers' Perceptions of Status
Year of publication: |
2009
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Authors: | Drèze, Xavier ; Nunes, Joseph C. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 35.2009, 6, p. 890-905
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