Feeling superior : the impact of loyalty program structure on customers' perceptions of status
Joseph C. Nunes and Xavier Drèze
Year of publication: |
2008
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Authors: | Nunes, Joseph C. ; Drèze, Xavier |
Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2008, 1, p. 47-64
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