Do feminists still respond negatively to female nudity in advertising? : investigating the influence of feminist attitudes on reactions to sexual appeals
Hojoon Choi, Kyunga Yoo, Tom Reichert and Michael S. LaTour
| Year of publication: |
2016
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| Authors: | Choi, Hojoon ; Yoo, Kyunga ; Reichert, Tom ; LaTour, Michael S. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 35.2016, 5, p. 823-845
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| Subject: | sex and advertising | sexual appeal | feminism | feminist attitude | advertising psychology | Sexualität | Sexuality | Frauenbewegung | Women's movement | Frauen | Women | Gender Economics | Gender economics | Werbewirkung | Advertising effects | Werbung | Advertising | Geschlecht | Gender | Konsumentenverhalten | Consumer behaviour | Weibliche Arbeitskräfte | Women workers |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2016.1151851 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011618417