Festival gamification : conceptualization and scale development
Chyong-Ru Liu, Yao-Chin Wang, Wen-Shiung Huang, Wan-Ching Tang
| Year of publication: |
2019
|
|---|---|
| Authors: | Liu, Chyong-Ru ; Wang, Yao-Chin ; Huang, Wen-Shiung ; Tang, Wan-Ching |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 74.2019, p. 370-381
|
| Subject: | Festival gamification | Scale development | Flow experience | Festival tourism | Self-determination theory | Großveranstaltung | Big event | Tourismus | Tourism | Event-Marketing | Event marketing | Gamification | Konsumentenverhalten | Consumer behaviour | Tourismusmarketing | Tourism marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2019.04.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012128679