Festival personality, satisfaction and loyalty : the moderating effect of involvement
Deniz Karagöz and Haywantee Ramkissoon
| Year of publication: |
2024
|
|---|---|
| Authors: | Karagöz, Deniz ; Ramkissoon, Haywantee |
| Subject: | Festival personality | Satisfaction | Loyalty | Involvement | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Großveranstaltung | Big event | Konsumentenverhalten | Consumer behaviour | Arbeitszufriedenheit | Job satisfaction | Persönlichkeitspsychologie | Personality psychology | Urlaubsverhalten | Holiday behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJEFM-12-2022-0102 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014535306