Festivalization of business events : exploring a new strategy for designing more engaging conference experiences
Shinyong Jung, Alei Fan, Xinran Lehto and Hhye Won Shin
| Year of publication: |
2024
|
|---|---|
| Authors: | Jung, Shinyong ; Fan, Alei ; Lehto, Xinran Y. ; Shin, Hhye Won |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 36.2024, 10, p. 3427-3450
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| Subject: | Conference engagement | Event design | Experience enhancement | Festivalization | In-person | Virtual | Event-Marketing | Event marketing | Großveranstaltung | Big event | Konferenz | Conference | Veranstaltung | Event |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-07-2023-1116 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015138036