Fields of gold : scraping web data for marketing insights
Year of publication: |
2022
|
---|---|
Authors: | Boegershausen, Johannes ; Datta, Hannes ; Borah, Abhishek ; Stephen, Andrew T. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 86.2022, 5, p. 1-20
|
Subject: | API | application programming interface | big data | crawling | social media | user-generated content | validity | web scraping | Data Mining | Data mining | Social Web | Social web | Web 2.0-Technologien | Web 2.0 technologies |
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