Fifteen years of research on customer loyalty formation : a meta-analytic structural equation model
| Year of publication: |
2025
|
|---|---|
| Authors: | So, Kevin Kam Fung ; Yang, Yang ; Li, Xiang |
| Published in: |
The Cornell hospitality quarterly. - Thousand Oaks, Calif. : Sage, ISSN 1938-9663, ZDB-ID 2381244-8. - Vol. 66.2025, 2, p. 253-272
|
| Subject: | customer loyalty | customer satisfaction | perceived value | perceived quality | meta-analytic structural equation modeling | measurement scales | Strukturgleichungsmodell | Structural equation model | Kundenzufriedenheit | Customer satisfaction | Meta-Analyse | Meta-analysis | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Dienstleistungsqualität | Service quality | Marktforschung | Market research |
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