Fighting negative rumors with trust-based rumor-refutation strategy
Year of publication: |
2023
|
---|---|
Authors: | Kim, Hyejin ; Khan, Euna Mehnaz ; Huh, Jisu ; Srivastava, Jaideep |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 29.2023, 7, p. 676-700
|
Subject: | computational research | eWOM | rumor | rumor refutation | social media | source trust | Social Web | Social web | Vertrauen | Confidence | Virales Marketing | Viral marketing | Informationsverbreitung | Information dissemination | Online-Marketing | Internet marketing |
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