Final price neglect in multi-product promotions : how non-integrated price reductions promote higher-priced products
He (Michael) Jia, Yunhui Huang, Qiang Zhang, Zhengyu Shi, Ke Zhang
| Year of publication: |
2024
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|---|---|
| Authors: | Jia, He ; Huang, Yunhui ; Zhang, Qiang ; Shi, Zhengyu ; Zhang, Ke |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 50.2024, 6, p. 1097-1116
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| Subject: | discount | coupon | multi-product promotion | behavioral pricing | vertical differentiation | numerical cognition | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion | Mehrproduktfertigung | Multiproduct production | Theorie | Theory | Rabatt | Rebate | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Produktdifferenzierung | Product differentiation | Preisdifferenzierung | Price discrimination | Preiswettbewerb | Price competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucad045 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014526262