Finance-Product Management - Develop Profitable New Products with Target Costing - Finance-Product Management A three-step process to ensure that companies launch new products that make a profit and please customers
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|Authors:||Cooper, Robin ; Slagmulder, Regine|
Sloan management review. - Cambridge, Mass. : Alfred P. Sloan School of Management, ISSN 0019-848X, ZDB-ID 2418484. - Vol. 40.1999, 4, p. 23-34
Cooper, Robin, (2004)
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